Why are backlinks important for SEO in 2025?

Backlinks are like votes of confidence from other websites, signaling to Google that your content is valuable and trustworthy. In 2025, high-quality and relevant backlinks can improve your website’s authority and rankings on search engines.

What are some free ways to get SEO backlinks?

You can build free SEO backlinks by leveraging strategies like using HARO, updating old content, utilizing broken link building, and writing guest posts for niche websites.

How can I use HARO to get backlinks?

Sign up for HARO and respond to journalist queries related to your expertise. Provide concise, valuable answers along with your credentials. If your response is used, the journalist will often include a backlink to your site in their publication.

Are all backlinks equally valuable?

No, not all backlinks are equal. Google prioritizes backlinks that are relevant to your niche, from high-authority websites, and naturally built, avoiding spammy or black-hat techniques.

What tools can help me build and monitor backlinks?

Some of the best tools to help with backlink building and monitoring include Ahrefs Free Backlink Checker, Google Search Console, BuzzSumo for content research, and Screaming Frog for finding broken links.